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Northwest Airlines

  • information architecture,
  • user interface design
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Working with Jason Gaylor and the iSeatz team we were tasked with rethinking the booking process on the Northwest Airlines website. iSeatz builds customized online travel, hotel, and restaurant booking engines for clients such as Amtrak, Travelocity and Northwest Airlines. Our deliverables included wireframes that clearly and effectively reworked the booking process as well as visual design based on the established look of the Northwest Airlines brand.

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I've worked with Jarad on designs, wireframes and many other random requests through the years. He's a self-motivated individual with high-standards for great design. He's especially good with "clean" web design, and is a stickler for grids.

— Jason Gaylor of Designfruit